
A goal is only as good as the action it inspires. However well formed, well planned and well-intentioned a goal is, the proof of the pudding is in the doing. But as my potty-training toddler is reminding me right now, people only ever do what they want to do. I don’t know about you, but sometimes the serious business goals of x number of customers and £s of turnover just don’t grab me. And in my experience, if a goal doesn’t grab you by the heart, or the guts (or anywhere else for that matter!) and inspire you to take [...] Continue reading »












